SLead
Sports
Franchises, competitions and performance properties we own, operate and grow.
Sports & Entertainment · UAE
SEVRAN
A global sport and entertainment platform from the United Arab Emirates.
Sport and entertainment lead everything we do—ventures, rights, assets and network carry them to scale.
Our mandate
Own the value. Build the ecosystem. Lead in global sport and entertainment.
SEVRAN is a global sport and entertainment platform from the United Arab Emirates. We develop, acquire and commercialise intellectual property across competitions, clubs, events, media and venues—and advise private and public capital on their sport and entertainment interests.
Established out of ASJN Holdings—one of the driving forces behind football, basketball and golf in the UAE—and led by the team that built Dubai Basketball. Privately owned, headquartered in the UAE.
Our name
Six disciplines. One word.
ELead
Entertainment
Live formats, media and experiences created for global audiences.
VBuild
Ventures
New properties originated and incubated from first idea to scale.
RBuild
Rights
Commercial rights structured, held and monetised over the long term.
ABuild
Assets
Venues and infrastructure developed for enduring value.
NBuild
Network
Institutions, investors and partners aligned behind delivery.
Sport and entertainment lead the platform. Ventures, rights, assets and network are how we build, hold and scale them.
How we operate
One platform. Three modes.
Principal
We invest and operate directly, building assets and intellectual property for long-term value.
Partner
We form aligned partnerships across institutions, investors and international rights holders.
Incubator
We originate new properties, develop them to maturity and determine the right path to scale.
Core capabilities
Built to move from ambition to ownership.
Origination & structuring
Complex, multi-party and cross-border opportunities.
Capital & intellectual property
Ownership and growth of rights, formats, brands and franchise equity.
Infrastructure & technology
Venues, media, streaming, data, fan platforms and performance.
Strategy & stakeholder alignment
Discreet coordination that turns shared ambition into delivery.
We don’t enter markets. We make them.
Areas of focus
01
Franchises
02
Competitions
03
Rights
04
Media
05
Events
06
Venues
Technology
07Contact
Tell us what you have in mind.
Mandates, partnerships and introductions—all begin with a single conversation.
info@sevran.ae